SEO And A11Y
Speaker: Carie Fisher (Deque University)
Twitter: @cariefisher
Slides: https://noti.st/cariefisher/pyoOnT/finding-the-place-where-accessibility-and-seo-happily-co-exist
$650B invested on SEO (America)
35% can benefit from accessible websites & apps, and that number will grow as people live longer.
SEO & A11Y, where do they meet?
Best Practices
- Structure
- Build your website architecture.& navigation in a clear & consistent way
- HTML page elements are important - Think of “h1” as your “second page title tags” (at least one)
- Use real heading tags (do not fake them)
Question: what about having “h1” per “section”
Link to youtube?
Links & Media
- Display media in an accessible way.
- Provide alternative ways to access your media (transcript & cc) - Be consistent & accurate with file naming - Write alt text like a human & not a robot - Check your site for broken links - Provide descriptive link text
- Content
- Do not duplicate content
- Have multiple ways to find content
- Incorporate bullet, lists, & whitespace
- Use internal tagging links to group content
- Aim around the 9th-grade level for copy
Use readability analyzer.